With competition intensifying and growing customers' churn rate, the company was seeking to enhance its' customers retention and improve client loyalty.
In the pursuit of customers' heart, the company had decided to examine its private sector segmentation structure.
By challenging the current segmentation structure for the first time, the company was looking to leverage its customer segmentation capabilities by raising the following hypotheses:
How Tefen Helped
Together, we built effective customer segmentation capabilities for the company:
About Tefen's Strategy
Throughout years of experience, the Tefen Business Consulting Firm supported companies in dozens of strategic activities in order to achieve superior value.
The unique engagement with our clients, as well as sound expertise in large span of strategy practiced has led our clients to successfully manage strategic challenges and to achieve sustained growth. In each project, we create value to our customers by combining our experience, market expertise, and our unique "fresh thinking" approach.
Among our clients are large size enterprises as well as midsized companies, in varied industries such as finance, FMCG, Retail, industry and the public sector (government and ministry offices)